Unleash the Power of Targeted OTT Advertising with T-MOR™ Campaigns
Stop Wasting Ad Spend on Generic, “Easy” OTT Campaigns
Streaming now represents a larger share of monthly viewing than both cable & broadcast, and advertising budgets are shifting fast
Don’t lose out on your clients budget by using the wrong partner
oh!!
so much more...
So many OTT providers just seem to not know what they are doing and leave you with more questions than answers
There is more to OTT advertising than just templated cookie-cutter campaign
T-MOR™ Campaigns
TARGET
MEASURE
OPTIMIZE
ROAS
Our unique approach of T-MOR™ solves many of the frustrations that agencies and advertisers face when it comes to OTT advertising.
When agencies switch from their provider’s generic campaigns to T-MOR™ they see better results for their clients, spend less time trying to get answers, and quickly find their clients asking to increase their ad budgets.
This hyper-targeted approach to OTT advertising leverages deep data analysis, highly tailored strategies, and consistent optimizations focused on one singular goal: Driving ROAS for your clients.
Benefits
Precision Targeting
Instead of blanketing on a single audience layer over a generic geo, we craft a precise target audience. By identifying and layering in multiple key attributes of your target consumers, we ensure the budget matches the scope and that you and your advertiser actually get results you want instead of just a stack of fancy reports.
White Glove Optimizations
Our team of highly skilled OTT campaign specialists optimize your campaign with one clear objective, drive brand lift and increase ROAS. And yes, it’s OUR team - you talk directly to the person optimizing your campaign, not a smooth-talking salesperson that always has to “check on that and get back to you”!
Custom Reports
Access custom reports that transparently provide valuable insights into campaign performance, enabling confident and clear discussions with your clients.
Ready to revolutionize your OTT advertising?
Check Out Some Results Agencies Received After Switching To T-Mor™
CLIENT
Auto Dealer
Goal: Increase sales of luxury suvs
Strategy: Sourced unique audience data to reach more relevant households
Result: Goal accomplished & client increased spend with the agency
CLIENT
Online University
Goal: Increase enrollment for online programs & increase brand lift
Strategy: New audience and geo targeting
Result: Goal accomplished, university added more markets with the agency
CLIENT
Law FIrm
Goal: Increase leads
Strategy: Sourced 1st party data from usdot to hyper target areas where the crashes actually occurred
Result: Goal accomplished, agency locked in 12-month order
CLIENT
Contractor
Goal: Show attribution
Strategy: Track website & activity and build model correlating geo’s where ads were served with leads
Result: Goal accomplished & leads increased, agency added their entire market
Built For Agencies
Data-Driven Strategy
We leverage your existing data on your clients high quality 3rd party data to increase accuracy and build a strategy that you and your client can be confident in.
Hyper Targeting
We source & manage all of the targeting data & inventory. Save time with us as your trusted partner honing in on performance - not just taking your money and running whatever at whomever.
White Glove Service
Your dedicated campaign specialist handles your campaigns from start to finish and everything in between proactively, saving you time & money.
Direct Communication
Direct access to your Campaign Specialist saves you time and frustration while getting you the answers and results that you want
Custom Reporting
Stop having customers get upset because the metric they want isn’t in your report. We build out reports specifically for each client, or can fully integrate with your native dashboard.
Performance Focused
Nothing else matters if results aren’t delivered. Add T-MOR™ to your media arsenal today and supercharge your OTT performance.
T-MOR™ is the solution to your OTT problems, don’t continue to fall behind in one of the fastest growing media channels out there.
We built T-MOR™ with one singular goal in mind: To consistently deliver the full potential of OTT advertising across a fragmented industry without sacrificing key principles that all first-class agencies share.
Expertise
Advertisers hire agencies to have the peace of mind that experienced experts are managing their hard earned media dollars. That shouldn’t change when it comes to agencies and OTT. All of your T-MOR™ campaigns are managed by a dedicated campaign specialist, giving you that same peace of mind, and ensuring that if you or your client have questions, we have answers.
Doing The Right Thing, Not The Easy Thing
So many OTT providers love to say how “easy” it is to get your campaigns up and running. Well, “going” to the gym is easy too, anybody can go - but if you want real results you need meticulous planning, attention, and actually have to consistently lift some heavy weights. We take the same approach, taking additional steps to deep dive into your consumer profile, combing available data, and assembling models until we have a T-MOR™ campaign. We don’t just “go” to the gym, we lift the weights.
Efficiency
Advertisers work hard for their marketing dollars, and hire agencies to get maximum value for their money. We have built our company and our programs to be as efficient and effective as possible. Combining the best of modern organizational strategies, direct inventory, and AI and ML programs where able, ensuring your dollars aren’t getting sliced up in multiple ways. T-MOR™ campaigns are as direct and efficient as they get, no additional middle men.
The Biggest Issues T-MOR™ Solves
Problem
Campaigns spread way too thin
- As many OTT providers or sales organizations will tell you, it is really easy to get your campaign live. This is because they do not do the research nor the forecasting on the market that you are targeting.
- With any media, if an ad isn’t served enough times or at the right frequency, it will not generate any brand recall or brand lift with a consumer.
Solution
T-MOR™ involves taking the time to research the market, identifying the potential reach of your target consumer and adjusting the scope to fit your budget. This ensures maximum lift out of the gate, rather than a phone call saying you need to spend more to get results.
Problem
Irrelevant Targeting
- Lot’s of audiences have fancy titles like “Auto Intenders” – but what does that really mean? Where does the data come from? Who is actually in that audience?
- Just using an audience because the title sounds right can be extremely costly, because oftentimes the audience may not be exactly who you think they are.
Solution
With T-MOR™, not only do we take the time to understand YOUR target audience, we take the time to understand who is actually in the audience being targeted. This allows us to craft highly-targeted and RELEVANT audiences for your client that do not just rely on the fancy nomenclature.
Problem
Is OTT Even Good Fit For Certain Client?
- As we all know from experience, most companies will spend your advertising dollars regardless of whether it’s a good fit or not. “$10k for the Dallas DMA? No problem!” …Really???
- Many providers will obfuscate whether or not OTT is a good fit by talking about other topics like how great their inventory is or how your competitor is advertising on OTT so you need to as well no matter what.
Solution
With our agency partnerships, we know that success is measured over time and not just immediate dollars. With that in mind, we research your potential campaigns and provide honest, upfront recommendations on whether or not OTT is a good fit for the goal. While success obviously can’t be guaranteed for any marketing endeavor, we do our best to provide you and your clients with the best possible solution with T-MOR™.